A close-up of a limited edition AXE body spray can with a FIFA World Cup design.

The ad opens with a close-up of an AXE body spray can with a FIFA World Cup design. A hand reaches for it. A shirtless man with tattoos sprays himself. He then boards an airplane, carrying a large, golden trophy-like object. Inside the plane, he struggles to fit the object into his seat, causing inconvenience to other passengers. The ad ends with a product shot and text overlay.