A person in a giant golden trophy costume standing outside an airport.

The ad opens with a shot of an airport entrance, featuring a person in a large golden trophy costume. The scene then transitions to the interior of an airplane cabin, with a product shot of an Axe deodorant spray can. The can is gold and features imagery of the FIFA World Cup trophy. The background shows blurred airplane seats and passengers. The pacing is quick, with rapid cuts between the airport and airplane scenes.