The AXE logo and the text "ERKENNE DEN DUFT" (Recognize the Scent) appear on screen.

A man in a beige tank top and shorts stands in front of a white background, with the AXE logo above his head. Text reads "ERKENNE DEN DUFT". He gestures and speaks. Another man in a black hoodie walks into frame. A third man in a grey t-shirt walks into frame. The first man sprays a can of AXE Cherry Fizz. The men then smell the spray and react. One man holds up a sign that says "TEUER". The first man is the presenter, and the other two are participants in a scent guessing game.