A man in a bathroom holding a phone to his ear.

The video opens with a man in a bathroom, holding a phone to his ear and looking thoughtful. He then picks up a bottle of Axe Cherry Fizz body wash, smells it, and looks pleased. The ad shows close-ups of the body wash bottles, including the Cherry Fizz, Peach Infusion, and Aqua Bergamot scents. It then shows cherries and a cracked coconut, suggesting the scent ingredients. The man is shown pouring the body wash into his hand and then placing the bottle in a shower caddy. He then appears to be getting ready for a date, holding a red rose and the Axe body wash, looking confident and attractive.