Close-ups of severely dry and cracked skin on lips, arms, and heels.

The ad opens with a close-up of dry, chapped lips, then transitions to a close-up of dry, flaky skin on an arm, and finally a close-up of cracked heels. The Aveeno logo appears. A hand applies a cream to an arm, with text overlay indicating it repairs dry skin. The ad then shows a split screen with a person applying cream to their heels, hands, and lips. The final shot is of the Aveeno Healing Ointment product.