The ad opens with a close-up of the Aveeno Healing Ointment tube on a hockey jersey, with a prominent 'NEW' tag.

The ad opens with a close-up of an Aveeno Healing Ointment tube on a hockey jersey. It then transitions to a woman applying the ointment to her elbow, followed by a split screen showing her applying it to her hands and then her foot. The final scene features a hockey goalie in full gear, with the Aveeno logo visible on her jersey, standing in front of a net. The pacing is quick, intercutting between product shots and application scenes.