Close-up shot of a baby's face, with the Aveeno Baby logo.

The ad opens with a close-up of a baby's face, focusing on its eye and lips. The Aveeno Baby logo appears. It then transitions to a soft-focus shot of oat stalks in a field, with text overlay. Next, a tube of Aveeno Baby Dermexa balm is shown against a white background. The scene shifts to a parent's hands gently massaging a baby's torso and legs. The final scene shows a parent leaning in to kiss a baby's head. The ad ends with a product display and call to action.