Close-up of a baby's face with a gentle touch.

The ad opens with a close-up of a baby's face, with a hand gently touching its forehead. The scene transitions to show the baby's feet, then its back and shoulders, with a parent's hands massaging the baby's skin. The final scene shows the baby in a bath, looking up. Throughout the ad, Aveeno baby products are displayed prominently in the lower left corner. The overall pacing is gentle and nurturing.