The initial shot of the Avène logo and the close-up of the cream jar.

The ad opens with the Avène logo, then shows a hand holding a jar of cream. The cream jar is then shown with text overlays highlighting its benefits and ingredients. Close-ups of water droplets and skin texture are interspersed. The ad concludes with a shot of a woman's face, emphasizing smooth skin, and then returns to the Avène logo.