Two men in safari gear are startled by a bear appearing at their blind.

The ad opens with two men in a wooden blind, dressed as if for a safari, holding large telephoto lenses. They are looking out at a forest. A bear appears, and the men are startled. The scene then cuts to a man in a suit holding a box of Atria frozen meals. The final scene shows the bear peering into the blind where the two men are now eating the frozen meals.