A man speaking into a microphone in a studio setting.

The ad opens with a man sitting on a stool, speaking into a microphone in front of a wooden shelf background. A logo for 'QUE CHOISIR' appears. The scene then shifts to a man leaning against a wall in an alleyway. Close-ups of t-shirt fabric, sewing, a red t-shirt, and a fabric testing machine follow. The man in the studio reappears with text overlay '1ER DU CLASSEMENT'. Another shot of the man in the alleyway, then a close-up of a white t-shirt. The man is shown again, and the ad transitions to a man sitting on a boat, with the brand name 'ASPHALTE' appearing. The ad ends with the ASPHALTE logo.