A woman holding a running shoe to her ear like a phone.

The ad opens with a woman holding a red ASICS running shoe to her ear as if it's a phone. She then shows three different ASICS running shoes: a white and green GT-2000, a black GEL-NIMBUS 26, and a red METASPEED SKY PARIS. Interspersed are shots of her running in the shoes in various outdoor settings, including a road, a trail, and a beach. The pacing is dynamic, cutting between the woman speaking and action shots of her running. The ad concludes with the ASICS logo and tagline.