The question 'What is dry scooping?' posed by the speaker.

The video opens with a woman in a black dress holding a card that says 'ARMRA'. She asks 'What is dry scooping?'. The video then shows multiple people, including men and women of diverse ethnicities, taking a spoonful of white powder directly into their mouths from a white jar labeled 'ARMRA'. The setting varies from indoors to outdoors. The pacing is quick, intercutting between the explanation and demonstrations. The ad ends with a product shot and a call to action.