The question "Für ein sensibles Babybäuchlein suche ich eine Formel ..." (For a sensitive baby tummy, I'm looking for a formula...) immediately grabs the attention of parents concerned about their baby's digestion.

The ad opens with a mother holding her baby, with text overlay asking about a formula for a sensitive baby tummy. Two buttons appear: 'SANFT' (Gentle) and 'PATENTIERT' (Patented). The scene transitions to the mother smiling at her baby, with text overlay stating 'Natürlich beides.' (Naturally both.). The final scene shows a product shot of Aptamil Sensivia 2 formula, with text highlighting it as 'Unsere N°1 für sensible Babybäuchlein.' (Our No. 1 for sensitive baby tummies.) and 'Patentierte Formel' (Patented Formula).