The question 'Was braucht ein kleines Immunsystem?' (What does a small immune system need?) presented with two distinct options.

The ad opens with a couple hiking in a grassy, mountainous landscape with a baby carrier. Text appears asking 'What does a small immune system need?'. Two options, 'VITAMIN C' and 'VITAMIN D', are presented. The scene then cuts to a close-up of a baby being bottle-fed, with text stating 'Naturally both.' Finally, the ad shows a product shot of Aptamil Pronutra 2 formula with text highlighting its benefits for immune systems. The pacing is calm and informative.