A man touching his hair and asking "When did this happen?!"

The video opens with a man looking at his reflection in a circular mirror, touching his hair. Text appears on screen. He then holds up two bottles of Alpecin Grey Attack shampoo. The video transitions to him in a shower, pouring the dark shampoo into his hand and then lathering it into his hair. He rinses his hair. The final scenes show him looking pleased with his hair in the mirror, giving a thumbs up, and holding the product again.