The word "POZOR!" (Attention!) in large, bold letters.

The ad opens with a red background and a white rectangle with the word "POZOR!" in bold white letters. This transitions to a product shot of Alpecin Caffeine Shampoo C1, a dark grey bottle with a red cap, against a red gradient background. The bottle is centered and well-lit, with a reflection on the surface below. Text appears on the left side of the screen, overlaying the background.