A hand reaching for a delicious-looking slice of bread topped with creamy cheese spread.

The ad opens with a close-up of a container of Almette cheese spread on a stone surface, with a hand reaching for a slice of bread topped with the spread. The scene then transitions to a man eating a slice of bread with the spread in a park, followed by him skateboarding and jumping in the air with the word 'lekki' superimposed. The ad then shows a woman on roller skates sitting on a bench in a park, and then eating a slice of bread with the spread. The final scenes show the Almette containers and the tagline.