The combination of the popular Minecraft game visuals with the Actimel branding.

The ad opens with a Minecraft-themed animation. Two cubes, one blue with 'D' and one pink with '86', float in the center. A third cube with 'L. CASEI' is at the bottom. The scene transitions to show a bottle of Actimel with Minecraft characters on it, and the cubes reappear. Finally, a multipack of Actimel Immunosysteem Kids is shown with Minecraft characters.