The combination of the popular Minecraft game visuals with the Actimel brand and product.

The ad opens with a Minecraft-themed landscape and two floating cubes, one labeled 'D' and the other '86'. A third cube labeled 'L. CASEI' appears. The cubes then animate and form a bottle of Actimel with Minecraft characters on it. The scene transitions to a product shot of a multi-pack of Actimel bottles, also featuring Minecraft characters. The ad ends with the Actimel logo.