The familiar Minecraft aesthetic combined with the Actimel branding.

The ad opens with a Minecraft-style landscape. Three cubes appear in the foreground: one labeled 'L. CASEI', one with 'D', and one with 'B6'. The text "CONSTRUIS LE SOUTIEN QUOTIDIEN DE TON SYSTÈME IMMUNITAIRE*" appears. Then, the 'D' cube transforms into a bottle of Actimel with a Minecraft character on it. The bottle then morphs into a 6-pack of Actimel bottles, with Minecraft characters on the packaging. The background transitions to a solid blue screen with the Actimel logo.