The vibrant Minecraft-themed Actimel bottles and the catchy Bulgarian text.

The ad opens with a single Actimel bottle featuring a Minecraft character (Steve) in a Minecraft world. Then, multiple Actimel bottles with various Minecraft characters appear. The scene transitions to a phone scanning a QR code on a bottle. A Minecraft character appears, followed by text about winning prizes. The ad concludes with a multi-pack of Actimel bottles.