The opening shot of the highway sign for Cortina D'Ampezzo, combined with the 4F logo and majestic mountain backdrop.

The ad opens with a highway sign pointing to Cortina D'Ampezzo, with the 4F logo superimposed. It then transitions to a sign reading "MILANO CORTINA 2026" and shows people hiking in a mountainous landscape. The footage emphasizes the effort and beauty of climbing, with close-ups of boots on rocky terrain. The ad concludes with sweeping drone shots of majestic mountains and forests, featuring text overlays.