The question "¿TE HA PASADO?" (Has it happened to you?) and the visual of the "DOLORES HIDALGO" sign.

The video opens with a scenic view of a road leading to a town sign that reads "DOLORES HIDALGO". It then transitions to an aerial view of a highway, showing cars driving on it. The footage highlights the transformation of the road from a two-lane path to a four-lane boulevard. Close-ups show concrete being poured and the CEMEX logo. The ad concludes with shots of the improved highway and the CEMEX branding.