A cute animated blue droplet character appears on someone's head.

The ad opens with a cute animated blue droplet character named Copper on a person's head, talking about hair growth. It then transitions to microscopic views of hair follicles and blood vessels, showing Copper interacting with them. The ad then shows bottles of hair products on a bathroom counter, with Copper looking concerned. Finally, it shows a bottle of Zefta hair spray being applied to a person's scalp, with the hair visibly growing thicker and longer.