The question "Are you a small business owner?" directly addresses the target audience.

The ad opens with text on a teal background asking "Are you a small business owner?". This transitions to a smartphone displaying the ZENSURANCE logo. The phone then shows different insurance policy types like "General Liability Insurance", "Errors and Omissions Insurance", and "Professional Liability Insurance", each with a relevant illustration and a "Free Quote" button. The background shifts to a lighter grey with a teal wave graphic. Text overlays highlight key benefits: "Get customized insurance & protect your assets", "Zensurance policies start at only $19/month", and "Trusted by over 300,000 Canadian small businesses". The ad concludes with a smartphone screen showing "Get a free quote at zensurance.com" and a "Free Quote" button, followed by the ZENSURANCE logo.