The man with the mustache directly addresses the viewer, asking if they knew they could form an LLC for free.

The video opens with a man with a mustache speaking directly to the camera, holding a small object. The ZenBusiness logo is in the top left. The scene then shifts to a person sitting on a couch, looking at their phone. The video then shows a screen recording of the ZenBusiness website, highlighting a 'Get started' button and a questionnaire. The man reappears, gesturing emphatically, and the screen shows a call to action. The pacing is quick, intercutting between the presenter and the website interface.