The question "Qual è la corretta manutenzione e conservazione delle lenti a contatto?" appears on screen.

The video opens with a product shot of Zeiss contact lens solutions and cases. It then transitions to a demonstration of proper contact lens care. A person washes their hands, then fills a contact lens case with solution. They place a contact lens on their palm, add solution, and gently rub it. The lens is then placed back into the case with solution. The case is closed and submerged. Finally, the case is rinsed with solution and left to air dry. The video ends with the Zeiss logo.