The question "What should I wear to get up on the right foot?" posed over a sleeping man.

The ad opens with a black screen and a red play button animation. It transitions to a man sleeping in bed at night. Text appears asking "What should I wear to get up on the right foot?". The man wakes up and looks thoughtful. We then see a pair of slippers and a pair of running shoes on the floor next to a Zalando box. The man is shown looking at the shoes. The scene shifts to three people running down a street, then past a bakery, and finally running towards the camera. The Zalando logo appears with the tagline "Your run starts here.". The ad ends with the red play button animation on a black screen.