The initial bright orange stripe on a black background.

The ad opens with a black screen and a bright orange diagonal stripe. It transitions to a woman with braided hair smiling and walking, with text overlayed. She then takes a selfie with a smartphone in front of a statue of a horse. The scene shifts to a woman and a child in a park, the child holding an ice cream cone. The ad concludes with the Zalando logo appearing over a shot of a woman riding a horse in a park, with the same text overlay as before.