The initial abstract orange shape and the close-up of the phone screen with payment options.

The ad opens with a black screen and a large, blurred orange shape. It transitions to a close-up of a hand holding a smartphone, showing a payment method selection screen with options like 'Direct Debit', 'Credit/Debit Card', 'PayPal', and 'Invoice'. The 'Invoice' option is selected, with text explaining 'Try first, pay later'. The screen then shows a person wearing a cap looking towards an open doorway. The final scenes show the Zalando logo overlaid on a shot of a child sitting in a chair and someone unpacking a box of clothes. The pacing is quick and cuts between scenes.