The dramatic mountain scenery and the prominent "BLACK FRIDAY ZĽAVY" text.

The ad opens with a wide shot of a mountainous landscape. Two hikers are seen in the distance. The camera then transitions to closer shots of the hikers as they walk along a trail, with the Zajo logo and Black Friday sale text overlaid. The final shots focus on the hikers' faces and the discount percentage. The overall pacing is moderate, with smooth transitions between shots.