The iconic Yves Saint Laurent logo.

The video opens with the Yves Saint Laurent logo, followed by the word 'MYSLF' in metallic 3D letters. It then transitions to a series of shots featuring a man (Austin Butler) in various poses and settings. He is seen in silhouette, looking into the camera, walking in a minimalist white space, and interacting with the YSL logo. The pacing is dynamic, with quick cuts and close-ups of his face and eyes. Later, he is shown with other men on a couch, then looking intensely at the camera. The final sequence shows him on a rooftop, holding a large, flowing flag with the 'MYSLF' text, against a dramatic sky. The ad concludes with product shots of Yves Saint Laurent MYSLF fragrance bottles.