Two men in a boxing gym discussing energy.

The ad opens with two men in a boxing gym, one wrapping the other's hands. The scene transitions to a close-up of Lionel Messi speaking, followed by a wide shot of a cheering crowd waving Argentine flags. Then, the two men from the gym are seen sitting outside at night. Messi appears again, speaking directly to the camera. The ad shows a tunnel filled with fans, then a person running through a train carriage with an Argentine flag. Finally, it shows close-ups of ecstatic fans celebrating in a stadium.