The cartoon character and the question "WHY AREN'T THINGS FAIR IN BROADBAND LAND?"

The ad opens with a cartoon character holding a mirror, reflecting a smaller version of itself. The background transitions to a bright green, displaying text that asks "WHY AREN'T THINGS FAIR IN BROADBAND LAND?". This is followed by text stating "Oh, that'll be the Big Brands". Animated stacks of coins appear, then a graph showing rising costs with a pound sign, illustrating high prices and mid-contract hikes. The text "YouFibre is different" appears, followed by "You pay what you see for 1000 MBPS". A price of "£28" is shown, with "EVERY. SINGLE. MONTH." appearing below it. The ad then shows "ULTRA FAST" and "ULTRA FAIR" with the cartoon character now holding a wand. The final screen shows the YouFibre logo, website address, and a "Switch today" button.