The vibrant orange background and the prominent display of the YETI Hopper soft cooler.

The ad opens with a close-up of a YETI Hopper soft cooler against an orange background. Text appears: 'THE GO-ANYWHERE HOPPER SOFT COOLERS'. The cooler is shown from different angles, with water droplets simulating rain. Text changes to 'BUILT TO WITHSTAND THE ELEMENTS'. The cooler is then shown being carried, with text 'MADE TO GET CARRIED AWAY'. It is then shown with items being dropped into it, and text 'HOLDS THE COLD FOR DAYS'. Finally, two coolers are shown side-by-side with text 'FIND THE RIGHT SIZE FOR YOU' and a call to action.