The graphic with the map pin and globe, and the man in the red suit on the beach.

The ad opens with a graphic featuring a red map pin and a globe, with text "WOHIN MIT DEM 50.". This transitions to a man in a red suit standing on a beach, holding a large red chair. He then appears in front of an XXX Lutz store, where a group of people in red are waiting. The man uses the large chair to 'open' the store, revealing a giant red chair in front of the building. Red balloons are released into the sky, and a large graphic appears with "25% auf fast Ihren gesamten Einkauf". The ad ends with the XXX Lutz logo.