Top XXL YouTube ads and video campaigns

#3857 YouTube advertiser by spendRetail EcommerceSwedenVerify on Google Ads Transparency Center

XXL is a Nordic sporting goods and outdoor retailer offering sports apparel, footwear, equipment, and outdoor gear. Across 6 markets, its YouTube advertising features 11 ads with 9.6M total views. Video campaigns highlight massive product selections like running shoes and sneakers alongside themes like Sports Unite All.

Est. total spend
$48.1K – $337K
All-time, estimated range
Ads indexed
11
Total views
9.6M
Markets
6
Countries the ads ran in

Most-viewed XXL YouTube ads

Top 11 by views · list updated

About XXL

XXL (xxl.se) is the Swedish division of the Nordic sporting goods and outdoor retailer XXL, offering sports apparel, footwear, equipment, and outdoor gear. It serves retail consumers in Sweden through physical stores and its e-commerce platform. Originally founded in Norway in 2000 and expanded to Sweden in 2010, the brand is owned by Frasers Group.

Company
XXL Sport & Vildmark AB
Category
Sporting goods retailer
Headquarters
Sweden
Advertises in
6 countries

XXL YouTube ads — FAQ

XXL is a sporting goods and outdoor retailer that advertises sports apparel, footwear, athletic equipment, and outdoor gear for consumers in Sweden.
XXL's YouTube ads frequently highlight wide selections of footwear, such as having hundreds of running shoe and sneaker models in stock, alongside brand campaigns like Sports Unite All.
XXL relies entirely on short video ads up to 15 seconds long, featuring a mix of horizontal videos and vertical formats suitable for YouTube Shorts.
XXL advertises on YouTube primarily in Swedish, with a smaller portion of ads presented in English.
AdSee has indexed 11 YouTube ads from XXL, with 9.6M views in total, shown in 6 countries.
XXL's YouTube ads in the AdSee library ran most often in Sweden, Finland, Austria, Norway and Denmark. In total they were shown in 6 countries.
AdSee estimates XXL's YouTube ad spend at $48.1K – $337K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by XXL.
The most-viewed XXL ad in the AdSee library is “XXL - 700 models of running shoes in stock”, with 2.8M views on YouTube.
XXL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03736071413748989953?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.