The initial dark, gritty scene with glowing lines and graffiti.

The ad opens with a dark, gritty scene with glowing lines and graffiti. It transitions to show collectible cups featuring characters from the movie 'GOAT: La Cabra Que Cambió El Juego' and the brand 'Gelhada'. The ad then shows animated clips of characters from the movie, some playing basketball. Finally, it displays the movie title and a call to action to buy gelatin packs with a free cup.