A military-style cap with an American flag patch.

The ad opens with a close-up of a military-style cap with an American flag patch. It then transitions to a framed photo of two soldiers in tactical gear. A sticky note on a computer monitor reads "CHECK IN W/ MATT TODAY". The scene shifts to a man in an office setting, sitting at a desk and looking at his computer. He then takes a phone call and walks through the office. The phone screen shows a contact named "Matt" and call options. The man receives a text message that reads "Hey Buddy, checking in on ya again." He then replies "I'm ok, thanks for checking in." The ad concludes with a graphic overlay promoting the Wounded Warrior Project and their mission to end veteran suicide.