Woolworths YouTube ads: Top commercials and video campaigns

#1159 YouTube advertiser by spendRetail EcommerceAustraliaVerify on Google Ads Transparency Center

Woolworths is Australia's largest supermarket chain, offering fresh food, groceries, and household goods. Across 106 markets, its YouTube video campaigns feature 20+ ads and 41.8M views, spotlighting weekly specials and popular grocery brands.

Est. total spend
$83.6K – $2.1M
All-time, estimated range
Ads indexed
27
Total views
41.8M
Markets
106
Countries the ads ran in

Most-viewed Woolworths YouTube ads

Top 20 by views · list updated

BabyLove Australia — Autumn Adventure with Toddler & Easy Diaper Changes (YouTube video ad)1:00

BabyLove Australia

Autumn Adventure with Toddler & Easy Diaper Changes

11.5M views
Clairol Australia — Clairol Colourstrong — Zero Ammonia Hair Colour (YouTube video ad)0:15

Clairol Australia

Clairol Colourstrong — Zero Ammonia Hair Colour

7.1M views
Woolworths — Woolworths — Weekly Specials (YouTube video ad)0:10

Woolworths

Woolworths — Weekly Specials

5M views
Cadbury — Cadbury Dairy Milk Biscoff - Two Faves Together (YouTube video ad)0:15

Cadbury

Cadbury Dairy Milk Biscoff - Two Faves Together

4.6M views
Clairol Australia — Clairol Colourstrong — Zero Ammonia Hair Dye (YouTube video ad)0:20

Clairol Australia

Clairol Colourstrong — Zero Ammonia Hair Dye

4M views
Cadbury — Cadbury Dairy Milk Biscoff - Together As One (YouTube video ad)0:06

Cadbury

Cadbury Dairy Milk Biscoff - Together As One

2.9M views
Sour Patch Kids Australia & New Zealand — Sour Patch Kids - Sour. Sweet. Gone. (YouTube video ad)0:15

Sour Patch Kids Australia & New Zealand

Sour Patch Kids - Sour. Sweet. Gone.

2M views
Sour Patch Kids Australia & New Zealand — Sour Patch Kids - Sour. Sweet. Gone. (YouTube video ad)0:15

Sour Patch Kids Australia & New Zealand

Sour Patch Kids - Sour. Sweet. Gone.

1.9M views
BabyLove Australia — BabyLove Nappy Pants - Easy Changing (YouTube video ad)0:15

BabyLove Australia

BabyLove Nappy Pants - Easy Changing

1.5M views
The Natural Confectionery Co. — The Natural Confectionery Co. - Gummy Bears (YouTube video ad)0:15

The Natural Confectionery Co.

The Natural Confectionery Co. - Gummy Bears

1M views
Delectables Cat Treats Australia — Delectables Cat Food — Squeeze Up (YouTube video ad)0:06

Delectables Cat Treats Australia

Delectables Cat Food — Squeeze Up

689.7K views
Clairol Australia — Clairol Root Touch-Up Permanent — DIY Hair Dye Solution (YouTube video ad)1:01

Clairol Australia

Clairol Root Touch-Up Permanent — DIY Hair Dye Solution

675.6K views
The Natural Confectionery Co. — The Natural Confectionery Co. - Juicy Bursts (YouTube video ad)0:06

The Natural Confectionery Co.

The Natural Confectionery Co. - Juicy Bursts

661.2K views
RITZ Australia & New Zealand — Ritz Crackers - Ready When You Aren't (YouTube video ad)0:06

RITZ Australia & New Zealand

Ritz Crackers - Ready When You Aren't

596.4K views
South Australian Gourmet Food Co — South Australian Gourmet Food Company - Feels Right, Feels Australian (YouTube video ad)0:21

South Australian Gourmet Food Co

South Australian Gourmet Food Company - Feels Right, Feels Australian

552.5K views
Clairol Australia — Clairol — Natural Instincts Hair Dye Color Refresh (YouTube video ad)0:45

Clairol Australia

Clairol — Natural Instincts Hair Dye Color Refresh

461.2K views
Delectables Cat Treats Australia — Delectables Cat Treats - Love Can't Be Bought (YouTube video ad)0:15

Delectables Cat Treats Australia

Delectables Cat Treats - Love Can't Be Bought

284.4K views
Delectables Cat Treats Australia — Delectables — Squeeze Up Cat Treats (YouTube video ad)0:15

Delectables Cat Treats Australia

Delectables — Squeeze Up Cat Treats

270.7K views
Clairol Australia — Woolworths — Clairol Natural Instincts Hair Dye (YouTube video ad)1:00

Clairol Australia

Woolworths — Clairol Natural Instincts Hair Dye

229.2K views
Delectables Cat Treats Australia — Delectables Cat Treats - Make Your Cat Cooperative (YouTube video ad)0:45

Delectables Cat Treats Australia

Delectables Cat Treats - Make Your Cat Cooperative

212.3K views

See all 27 Woolworths ads

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About Woolworths

Woolworths is Australia's largest supermarket chain, selling fresh food, groceries, household items, and personal care products to everyday consumers across Australia. Operating nationwide through over 1,000 physical supermarkets and Woolworths Metro convenience stores, it also provides online grocery ordering with pickup and delivery options. Founded in 1924, it operates as the primary food retail division of parent entity Woolworths Group Limited.

Company
Woolworths Group Limited
Category
Supermarket and grocery retail
Headquarters
Australia
Advertises in
106 countries

Woolworths YouTube ads — FAQ

Woolworths is an Australian supermarket chain operated by Woolworths Group Limited. It sells groceries, fresh food, household items, and personal care products through physical supermarkets, convenience stores, and online delivery.
Woolworths's YouTube ads highlight weekly specials alongside specific consumer grocery brands. Frequent themes include snacks and confectionery like Cadbury Dairy Milk and Sour Patch Kids, hair care products like Clairol Colourstrong, and baby essentials such as nappy pants.
Woolworths uses a blend of horizontal videos and vertical Shorts-style formats, with horizontal ads being slightly more common. Most of its video ads are quick spots running 15 seconds or less.
Woolworths advertises exclusively in English on YouTube, serving its retail audience in Australia.
AdSee has indexed 27 YouTube ads from Woolworths, with 41.8M views in total, shown in 106 countries.
Woolworths's YouTube ads in the AdSee library ran most often in Australia, New Zealand, Uganda, Venezuela and Guadeloupe. In total they were shown in 106 countries.
AdSee estimates Woolworths's YouTube ad spend at $83.6K – $2.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Woolworths.
The most-viewed Woolworths ad in the AdSee library is “Autumn Adventure with Toddler & Easy Diaper Changes”, with 11.5M views on YouTube.
Woolworths's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05854016080573366273?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.