The large "Black Days" text and the prominent price.

The video opens with a split screen. The left side is a dark purple background with lightning bolt patterns and the words "Black Days" in large, stylized white and purple text. The right side is a white background with purple text. The WOM logo is visible in the top left corner of the purple side. The text on the right side changes slightly throughout the short video, highlighting a phone plan offer. The pacing is very fast, with quick cuts between slightly varied versions of the same visual.