A Kinetic van parked in front of a house.

The ad opens with a Kinetic van parked in front of a suburban house. It then cuts to two men in a cramped closet surrounded by tangled wires, looking distressed. A Kinetic representative enters a home and speaks to a woman. The ad then transitions to graphics highlighting Kinetic's features: 100% fiber, whole-home Wi-Fi, and upfront pricing. The final scenes show the two men in the closet still struggling with wires, while the Kinetic rep and the woman are shown in a tug-of-war with a yellow cable, implying a struggle with old internet technology. The ad concludes with Kinetic's logo and website.