A close-up of a red BMW X1 with a Dutch license plate.

The ad opens with a close-up of a red BMW X1 with a Dutch license plate. Inside, a couple looks at each other. The scene transitions to a man, identified as Tom Coronel, holding a smartphone and explaining something. The phone screen shows a website for selling cars. The couple is then shown in a dealership, handing over car keys. The ad concludes with Tom Coronel speaking directly to the camera, promoting the website.