Whiskas YouTube ads and video commercials

#3087 YouTube advertiser by spendRetail EcommerceItalyVerify on Google Ads Transparency Center

Whiskas offers wet pouches, dry kibble, and treats tailored for cats across all life stages. Operated in Italy by Mars Italia S.p.A., its YouTube advertising in the Italian market features around 11 ads with 34.4M total views. The campaigns highlight high-quality ingredients, junior nutrition, and cat purring themes.

Est. total spend
$206K – $516K
All-time, estimated range
Ads indexed
11
Total views
34.4M
Markets
1
Countries the ads ran in

Most-viewed Whiskas YouTube ads

Top 12 by views · list updated

About Whiskas

Whiskas is a cat food brand offering wet food pouches, dry kibble, and treats for cats across all life stages in Italy. The brand provides nutritional advice and products tailored to kitten, adult, and senior cat needs. In the Italian market, it is operated by Mars Italia S.p.A., a subsidiary of global parent company Mars, Incorporated.

Company
Mars Italia S.p.A.
Category
Cat food and treats
Headquarters
Italy
Advertises in
1 country

Whiskas YouTube ads — FAQ

Whiskas advertises cat food products, including wet food pouches, dry kibble, and treats designed for kittens, adult cats, and senior cats. In Italy, the brand is marketed by Mars Italia S.p.A., a subsidiary of Mars, Incorporated.
Whiskas YouTube video ads focus on its general cat food line, Whiskas Junior products, high-quality ingredients, and its Italian campaign centered on cat purring.
Whiskas primarily uses horizontal video ads on YouTube, with most spots lasting up to 15 seconds alongside some 16 to 30-second commercials.
Whiskas runs its YouTube video advertisements entirely in Italian.
AdSee has indexed 11 YouTube ads from Whiskas, with 34.4M views in total, shown in 1 country.
Whiskas's YouTube ads in the AdSee library ran most often in Italy.
AdSee estimates Whiskas's YouTube ad spend at $206K – $516K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Whiskas.
The most-viewed Whiskas ad in the AdSee library is “Whiskas — Cat Food”, with 10.5M views on YouTube.
Whiskas's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08223888462235828225?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.