The initial text "Weldom Promo & bonnes affaires" and the subsequent reveal of the barbecue with a striking price reduction.

The ad opens with text on a soft orange gradient background. It then transitions to show a product image of a black charcoal barbecue, with a yellow price tag and promotional text. The ad then shows a wider view of the barbecue in an outdoor setting, with a wooden fence and greenery. The final scene shows the brand logo and text on the gradient background.