WD-40 YouTube Ads and Video Campaigns

#3238 YouTube advertiser by spendOtherVerify on Google Ads Transparency Center

WD-40 Company produces maintenance chemicals, lubricants, and specialized sprays for consumers and trade professionals. Across 7 markets, its 20+ YouTube ads have generated 47.8M views, highlighting product lines like WD-40 Specialist alongside practical maintenance guides for boats, drones, and everyday repairs.

Est. total spend
$95.5K – $478K
All-time, estimated range
Ads indexed
23
Total views
47.8M
Markets
7
Countries the ads ran in

Most-viewed WD-40 YouTube ads

Top 20 by views · list updated

See all 23 WD-40 ads

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About WD-40

WD-40 Latin America is the regional web portal serving consumers, trade professionals, and industrial users across Latin American countries. The site offers product information, safety data sheets, maintenance tutorials, and store locators for WD-40 Multi-Use Product, WD-40 Specialist, and WD-40 Specialist Bike lines. The brand was created in 1953 and is owned by the US-based parent entity WD-40 Company.

Company
WD-40 Company
Category
Lubricants and maintenance chemicals
Advertises in
7 countries

WD-40 YouTube ads — FAQ

WD-40 advertises lubricants and maintenance chemical products. Its campaigns feature the Multi-Use Product line alongside WD-40 Specialist products, including precision sprays and specialized formulas for DIY, trade, and industrial maintenance.
WD-40 YouTube ads center on maintenance guides, expert solutions, and practical repairs. Common themes include precision spray demonstrations like EZ-Reach, tackling demanding mechanical challenges, and specific upkeep tutorials such as drone and sailboat maintenance.
WD-40 primarily uses vertical video ads designed for mobile viewing, complemented by standard horizontal spots. Most of its video creatives range from 16 to 60 seconds long.
WD-40 runs its regional YouTube advertising entirely in Spanish, tailoring its maintenance tutorials and product demonstrations to Spanish-speaking audiences.
AdSee has indexed 23 YouTube ads from WD-40, with 47.8M views in total, shown in 7 countries.
WD-40's YouTube ads in the AdSee library ran most often in Mexico, Chile, Colombia, Ecuador and Peru. In total they were shown in 7 countries.
AdSee estimates WD-40's YouTube ad spend at $95.5K – $478K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by WD-40.
The most-viewed WD-40 ad in the AdSee library is “WD-40 Specialist: Soluciones en Modo Experto”, with 9.0M views on YouTube.
WD-40's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12587901222989594625?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.