The Wayfair app logo on a purple phone screen.
The ad opens with a close-up of a smartphone displaying the Wayfair app logo and then transitions to a red screen announcing 'Big news!' followed by 'BLACK FRIDAY'. The screen then shows 'EARLY' over 'BLACK FRIDAY' and displays various home goods like dinnerware, a bed, and a vanity. It then shows a bed with text 'UP TO 70% OFF everything home'. Next, it shows pillows, a bar stool, and a fire pit with text 'score BIG seasonal must-haves and favourites you'll use'. This is followed by a cabinet, a recliner, and rugs with text 'all year long'. The ad then shows a stack of Wayfair boxes decorated with fairy lights, with text 'fast & easy shipping'. Finally, it shows a montage of Wayfair products and ends with the Wayfair logo and a call to action.
