The initial close-up of the engraved building name "THE WALD" and the subsequent blurry makeup brush shot.

The ad opens with a close-up of the engraved words "THE WALD" on a building facade, followed by a quick, blurry shot of a makeup brush. It then transitions to a woman from behind, with her hair in a bun, touching her neck. A bright, overexposed shot of a woman's profile follows, then a medium shot of the woman from the side, looking away. She then turns to face the camera directly. The scene shifts to a dark, atmospheric interior with a lamp and a grandfather clock. A close-up of a painting depicting figures is shown. The ad then cuts to a woman in a flowing gold gown standing on a rooftop with a cityscape in the background, including the Chrysler Building. She turns and walks, then poses with her arms outstretched. The final shots show the Waldorf Astoria logo and text over images of the building and the woman.