Close-up of beautifully presented smoked salmon.

The ad opens with a close-up of a plate of smoked salmon, garnished with capers, red onion, and dill, with a lemon wedge. The Waitrose logo appears. Text reads 'WAITROSE PRESENTS The Sacrifice'. The scene shifts to a man with a beard, eyes closed, holding the plate of salmon. He takes a bite and smiles. Text appears: 'No. 1 Waitrose & Farmers No. 1 30 Hour Hickory Smoked Salmon. Available in majority of stores, subject to availability. Serving suggestion.' He then offers the salmon to a woman, who asks, 'Oh, is that for me?'. He replies, 'Yeah.' The woman takes the plate and smiles. The ad ends with a shot of the salmon platter on a table with a candle and Christmas decorations. Text reads 'WAITROSE The home of food lovers'.